Facebook Instagram Youtube 銘傳幣

【Lecture Announcement】Martech Marketing Technology And Customer Experience

講座報名 https://bit.ly/CSjourney-tw

行銷科技通常運用在簡化與自動化行銷流程，並提供解決方案觸及並吸引目標客戶。Martech目前主要分為六大領域，包括廣告與推廣、內容與體驗、社群關係、商業銷售、數據應用與管理。透過科技如數據驅動(Data-driven)與人工智能(AI) 等去制定行銷決策、預測消費者反應及結合虛擬世界等打造絕佳的顧客體驗。新創公司必須具備應用行銷科技工具的能力，才有可能成為下一隻跑出的獨角獸!

日 期: 2022.04.12(二)
時 間: 10:10~12:00
地 點: 桃園市龜山區德明路5號 金融科技大樓(S)
*如遇疫情嚴峻則另外通知

講座大綱:
1.為什麼需要Martech
2.數位轉型與Martech
3.MarTech與數位行銷的不同
4.MarTech建構三元素
(1)行銷部門的數位轉型
(2)行銷科技的核心思維(數據驅動行銷、CDP)
(3)行銷作業方式的改變
5.如何以行銷作為策略核心，實現業務增長

講師資訊:
陳茂鴻 Holmes Chen

資歷簡介-
-智策慧品牌顧問與行銷顧問 創辦人兼首席顧問師
-世新大學公關與廣告系 講師
-中國生產力中心管顧鉅群聯盟 顧問
-經濟部國貿局/工業局品牌臺灣計畫 資深顧問
-工研院產業學院「行銷科技」系列課程 班主任

相關訊息

The Department of Financial Technology of Ming Chuan University aims to train students to become new talents in financial technology. It provides flexible cross-disciplinary courses and teachers, and provides resources such as teaching staff, teaching equipment and space.

The curriculum planning of this program is divided into two phases of “basic courses” and “practical workshops”, including the Internet, cloud big data analysis, blockchain and App development, etc. After graduation, the employment directions are diverse, and you can enter new fields such as the financial industry, online e-commerce, and start-up companies.

Facebook-f Instagram Youtube 銘傳幣 Envelope User-friends

Ming Chuan University

Taoyuan - FTA (Bachelor Degree)

5 De Ming Rd., Gui Shan District, Taoyuan City 333, Taiwan
TEL: +886 3 350-7001 #5269

Jihe - MFT (Master Degree)

5F, No.130, Jihe Rd., Shihlin District, Taipei City 111, Taiwan
TEL:+886 2 2882-4564

Taipei

250 Zhong Shan N. Rd., Sec. 5, Taipei 111, Taiwan
Telephone: +886 2 2882-4564

Kinmen

105 De Ming Rd., Jinsha Township, Kinmen County 890, Taiwan
Telephone: +886 355-233

Michigan Location, U.S.A.

Gilbertson Hall, Saginaw Valley State University, 7400 Bay Road, Saginaw, MI 48710 U.S.A.
Telephone: 1-989-964-2497 (U.S.)