Hua Nan Bank Embraces the Challenge of Serving the Younger Generation Fairly
Forum Co-hosted with Taipei Financial Research Development Foundation
———————————-On April 15, Hua Nan Financial Holdings, Hua Nan Bank, and the Taipei Financial Research Development Foundation jointly hosted the “2024 Forum on Fair Customer Treatment and Financial Rights Protection: Embracing the Challenges of the Younger Generation.” Attendees included Secretary-General Tsai Fu-Lung of the FSC, Chairman Chang Yun-Peng, Vice Chairman Lin Ming-Cheng, President Lee Yao-Ching of Hua Nan Financial, and executives from both institutions, as well as experts such as Prof. Lin Chih-Chieh from NYCU, Lin Meng-Hsiang from the Consumers’ Foundation, and Dean Fang Yuan-Yi of the College of Sustainable Innovation at CCU, who shared insights on how to ensure fair treatment of young clients.
Secretary Tsai emphasized that Taiwan’s legal age of adulthood has been lowered to 18, making it more important than ever to enhance young people’s financial literacy. He cited Switzerland’s three key points for financial education: understanding high returns come with high risks, the importance of diversification, and the difference between simple and compound interest. Financial institutions must assess young clients’ risk tolerance and offer appropriate products and services to foster a thriving industry.
Chairman Chang stressed that the younger and more digital-savvy demographic requires immediate strategic responses. Hua Nan Bank has been actively supporting youth loan policies and advancing digital financial services to stay competitive. He noted that this year’s expanded forum gathered board members and executives to strengthen the practice of fair customer treatment and consumer protection.
President Huang Chun-Chih highlighted the need for not just operational improvements, but also brand transformation to attract young customers. Since this demographic is highly reliant on digital channels, Hua Nan has developed agile digital tools to improve the customer experience and is committed to enhancing service quality. As young clients may lack financial experience, resources, or judgment, the bank must support and empower them — a key part of its social responsibility and commitment to fairness.
Prof. Lin Chih-Chieh advocated for inclusive financial services and friendly environments to support vulnerable groups. Lin Meng-Hsiang suggested that ATM media could include financial literacy topics to gauge public awareness. Dean Fang Yuan-Yi emphasized promoting financial education for youth to avoid debt traps and protect against fraud.
Source: Commercial Times
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