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[Lecture Announcement]Startups And Different Industry Alliance Strategic Thinking When 11 Is Greater Than 2 -en

講座報名 https://bit.ly/smart-collaboration

你有想過網絡券商平台也可以跟速食連鎖店合作嗎?

異業合作的可能性絕對超乎你想像! 去年新興券商Robinhood與漢堡王推出吃漢堡可抽加密貨幣, 會員只要在Burger King的APP上消費至少5美元, 就有機會獲得狗狗幣、以太幣或比特幣, 引發市場上一陣瘋狂。異業合作結盟主要有三種模式: 縱向的上下游攜手合作, 提高競爭門檻; 橫向跨業合作, 互享消費群; 虛擬世界與實體商品的結合, 雙方攜手行銷。本場講座將告訴你新創相關異業聯盟策略, 更多精彩案例不容錯過!

日 期: 2022.04.12(二)
時 間: 13:30~15:30
地 點: 桃園市龜山區德明路5號 金融科技大樓(S)

講座大綱:
-異業合作的角色：為什麼要異業合作及相關行銷工具的搭配
-異業合作的企劃重點：異業合作的策略、對象選擇
-如何透過分享資源, 取得低成本卻效益加乘的策略思維
-異業合作實例介紹

講師資訊:
温慕垚 – Raymond Wen 創宇數位 執行長
學經歷:

  • TMCA台灣行銷傳播專業認證協會 理事長
  • 世新大學公廣系 助理教授
  • 明基電通(BenQ) 全球品牌管理中心處長
  • 國立政治大學企業管理研究所

相關訊息

The Department of Financial Technology of Ming Chuan University aims to train students to become new talents in financial technology. It provides flexible cross-disciplinary courses and teachers, and provides resources such as teaching staff, teaching equipment and space.

The curriculum planning of this program is divided into two phases of “basic courses” and “practical workshops”, including the Internet, cloud big data analysis, blockchain and App development, etc. After graduation, the employment directions are diverse, and you can enter new fields such as the financial industry, online e-commerce, and start-up companies.

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Ming Chuan University

Taoyuan - FTA (Bachelor Degree)

5 De Ming Rd., Gui Shan District, Taoyuan City 333, Taiwan
TEL: +886 3 350-7001 #5269

Jihe - MFT (Master Degree)

5F, No.130, Jihe Rd., Shihlin District, Taipei City 111, Taiwan
TEL:+886 2 2882-4564

Taipei

250 Zhong Shan N. Rd., Sec. 5, Taipei 111, Taiwan
Telephone: +886 2 2882-4564

Kinmen

105 De Ming Rd., Jinsha Township, Kinmen County 890, Taiwan
Telephone: +886 355-233

Michigan Location, U.S.A.

Gilbertson Hall, Saginaw Valley State University, 7400 Bay Road, Saginaw, MI 48710 U.S.A.
Telephone: 1-989-964-2497 (U.S.)